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| MGT211 MCQS, 2021 UPDATED MIDTERM |
The major disadvantage of advertising on television is:
Cost…….confirm from net
An organization wants to send an important and urgent parcel to Iran; which of the following mode of transportation will be most suitable.
By air……confirm from net
When members of a channel have problems with each other this is called:
Horizontal conflict / channel conflict……confirm from net
Management, marketing and finance are key parts of a/an:
Business plan…..confirm from net
Which of the following represents that organization is at the point of no profit and no loss;
Breakeven point…..confirm from net
The specific method a company uses to sell and deliver its product to customers is known as its__________.
Distribution channel….confirm from net
At the Growth stage of the product, the product is known as________.
Star…..confirm
Shipping is a very important mode of transportation for
Exporters
Organizations which offer discounted prices are called?
Bargain retailer….confirm from net
The obtaining and investing funds by the firm is determined by the
Finance function
Super Asia manufactures washing machines bikes AC and refrigerators it is called.
Product mix….confirm
A larger market share may be captured through which of the following pricing strategy?
Penetration pricing….confirm
In which part of marketing mix seller receives the value in exchange of goods and services.
Price ……. Confirm
An independent body which his experts for various areas of marketing communication is called.
Advertising agency……confirm from net
When the price is lower than the market expectations at the initial stage it is called
Penetration pricing….confirm
Which type of product promotion is identified as being direct face to face communication by sales people with existing and potential customers to promote a company’s products?
Personal selling….confirm from net
Sheraz Beverages sends new developed soft drink in market for sale and advertises it on different media it is called.
Commercialization…..confirm
A larger market share may be captured through which of the following pricing strategy?
Penetration Pricing….confirm from net
In which stage of product life cycle, few manufacturers are in the market and sale is very low.
Introduction…confirm
________ is an advertising strategy that tries to keep a product’s name in consumer’s mind
Remainder advertising……confirm
Billboard advertising is most effective for which type of advertisement?
Remainder…..confirm
The specific method a company uses to sell and deliver its products to customers is known as its ___________.
Distribution channel….confirm
Which of the following is the most important determinant of a firm’s value?
Earnings…..confirm
A technique that analysis the relationship between total revenue and total cost to determine profitability is called.
Break-even analysis….confirm
The money or other consideration exchanged for the ownership or use of a good or service is known as
Price….confirm
Consumer goods are purchased by
Ultimate consumers…..confirm
During the introduction stage of the PLC sales gradually increase and
Profit its minimal….confirm from net
At the Maturity stage of the product, the product is known as________.
Cash cow……confirm
At the decline stage of the product, the product is known as________.
Dog….confirm
Advertising personal selling and public relations are under the following mix.
Promotional mix……confirm from net
In which stage of product life cycle, marketers earn more profit due to less competition, small number of manufactures and high sales.
Growth stage…confirm
In which stage of product life cycle, marketers will,
. Reduce the price due to more competition.
n Spend money on research and development.
n Spend money to promote the brand name of the product.
n Marketers will also revise their marketing strategies. i.e. They will find new segments of the market for their product.
. Per unit profit might reduce at this stage.
Maturity stage…confirm
In which stage of product life cycle,
n Marketers should sell the products to selective customers.
n At this stage, marketers will introduce innovations in the product to keep
their sales high.
Decline stage….confirm
In which marking mix, organizations persuade the customer to buy product.
Promotion…..confirm from net
A person who brings buyers and sellers together is called.
Agent….confirm
A product can be:
Intangible, Tangible, Something that is offered for sale….all options
A strategy in which promotional campaign is targeted on channel members is called?
Pull strategy….confirm from net
ABC industry evaluates that will our new product give us proper profit and is idea workable ? it is called
Business analysis
A person who brings buyers and sellers together is called.
Agent…..confirm
Which of the following represents that organization is at the point of no profit and no loss:
Breakeven point….confirm
A person or an organization which carries more power in distribution decision making process is called?
Channel leadership…..confirm from net
For low price consumer items, which distribution is used?
Intensive distribution….confirm
From the following distribution methods, which one is considered the best when a company delivers and sells products straight to the final customer?
Direct distribution
In which of the following pricing strategies, which strategy a company shall adopt to increases their sales volume?
Penetrating pricing
Star Electronics sales TV different style, black & white TV, different sizes of screen, it is called.
Product line…….confirm
In which stage of product life cycle, there is highest level of sales but per unit profit decreases.
Maturity….confirm
In the introduction phase of the PLC a typical marketing communications objective would be:
Use advertising and sales promotion to end users to create product awareness
Sohail buys the tooth paste from nearby store from his home, what type of customer goods he buys.
Convenience goods…..confirm
In which stage of product life cycle, marketers reduce the price due to more competition and spend money on research and development.
Maturity….confirm
Expectations that specify the role of price in a firm’s marketing and strategy plans are
Pricing objectives…..confirm from net
When members of a channel have problems with each other this is called
Channel conflict……confirm
A firm can change a higher price without loosing its customers if it does not have much.
Advertising….confirm from net
Which types of retailer distribute product line?
Product line reailer…..confirm form net
A set of related products manufactured by a single organization is called.
Product line…confirm
When the price of product is higher than the market expectations at the initial stage, it is called
Price skimming….confirm from net
In which stage of product life cycle, a large number of manufacturers and marketers enter in the market?
Maturity…. Confirm
Which of the following stage is considered as the last stage of any product and at this stage the product will disappear from the market?
Decline stage….confirm
For low price consumers items, which distribution is used?
Intensive distribution….confirm from net
Shipping is a very important mode of transportation for
Exporters
When members of a channel have problems with each other this is called:
Horizontal conflict / channel conflict…confirm from net
Management, marketing and finance are key parts of a/an:
Business plan…..confirm from net
Which of the following represents that organization is at the point of no profit and no loss;
Breakeven point…..confirm from net
The specific method a company uses to sell and deliver its product to customers is known as its_______.
Distribution channel….confirm from net
At the Growth stage of the product, the product is known as____.
Star…..confirm
An organization wants to send an important and urgent parcel to Iran; which of the following mode of transportation will be most suitable.
By air……confirm from net
Organizations which offer discounted prices are called?
Bargain retailer….confirm from net
The major disadvantage of advertising on television is:
Cost…….confirm from net
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